How it began
I had worked in IT since 1987. When the 2008 global recession, triggered by the collapse of Lehman Brothers, reached the Dubai market in 2009, I began working in parallel in digital marketing and direct marketing. I created the Champions Group, running systems and training for direct marketing, network marketing, affiliate marketing and digital marketing.
During that time I regularly attended the programmes of DSEI, the Direct Selling Educational Institute, which was brought to Dubai as a franchise from the United States and later renamed IDSEI. There we learned how to conduct direct and network marketing in Dubai legally and officially, following a code of ethics and conduct.
When the institute launched its certification programme, I scored 100% and was presented with my certificate on stage in Dubai's financial centre. Members of PM-International's cellRESET® team were in the audience during my speech, including Manfred and Katharina Schulz, the Switzerland-based heads responsible for expanding the cellRESET® programme into the Middle East. Impressed, they approached me. After meeting me, evaluating me and training me on PM-International's FitLine products and the cellRESET® programme, they appointed me International Weight Loss Coach for cellRESET®, bringing the programme to the UAE for the first time. After a formal meeting with Mr. Rudi, PM-International's Global Director, who assured the company's full support, I accepted the role on 7 July 2013.
cellRESET® focused only on PM-International's FitLine products. After I joined Trévo, we continued the programme using Trévo as the main product together with PM-International products, under a new name: the cellSupply® Diet Program. I continued it even after leaving Trévo in 2017, until 2020.


